Book Marketing for Indie Authors
PMC
Paperhearts Marketing Co
© 2025. Paperhearts Marketing Co
You wrote the book.
Writing the book was supposed
to be the hard part.
Turns out, getting people to read it is a whole different job.
Staring at a blank screen, wondering what to post on social media
Trying to keep up with ever-changing trends and algorithms.
Trying to turn early readers into actual reviews.
Burning out from doing everything, except writing your next book.
Here's where we come in
Hi, I'm Aparajita. I started Paperhearts Marketing Co. because I believe good books deserve to be found. And most self-published authors shouldn't have to become full-time marketers to make that happen.
As a writer and content strategist with 10+ years of experience, I understand both sides of this world. I know how books work, I know how social media works, and after working on 10+ book launches, I know the difference between what actually helps a book grow and what's just noise.
The goal is simple: content that feels authentic to you, a strategy built for the long game, and more time for you to focus on writing.
How I can help you
What this actually helps you do
Not vague promises. Just what consistent, strategic content gets you over time.
01
Show up consistently without burning out
Content that goes out even when you're deep in your next draft.
02
Build an audience that actually cares
Not just followers. Readers who connect with you and your work.
03
Launch with clarity, not chaos
A plan that's already in motion before release day hits.
04
Stay relevant beyond launch week
Your book doesn't disappear after release, and neither does your content.
Social Portfolio
Feeds I've Built
Authentic, high-converting social media aesthetics for authors.
9:41
Instagram
2
Full Feed Design
A Castle in the Sky
9:41
Instagram
2
Social Content
Reader Engagement
What my clients have to say
“It has been a pleasure working with Aparajita. She is professional and manages social media content and marketing efficiently. She is keen to take initiative and problem-solve. Thank you for your support and efforts to build T4Tales' social media page.”
PKG
Pridhee K Gupta
Founder at T4Tales
“Working with Aparajita was the first time my book marketing actually felt like me. I went from overthinking every post to having a clear voice and direction. The content didn’t just look good, it connected. I saw more engagement in a few weeks than I had in months.”
RS
Raegan Salander
Amazon Best Seller Author